The media have long assocaited space hoppers with happy times
and we have seen many magazines and television programs using the space hopper to
add that little bounce to ratings.
Idents or Station identification is the practice of a television station or network
identifying itself, typically with a theme or brand name.
We have seen space hopper idents on BBC, Sky and now UK Gold - the home of re-runs
it was no surprises that they would copy.
On April 4, 2007, UKTV Gold unveiled a new on-air identity centred around a branded
golden space hopper. Playing to contemporary trends toward 1970s nostalgia, and
emphasising the station's re-run content. New live action idents featuring the
branded space hopper began airing from April 5th 2007.
The 12 new idents, produced by creative agency Karmarama, show policemen and Vikings
bouncing around on gold UKTV spacehoppers.